I’m Geoffrey, and I believe that the true definition of design isn't just how something looks; it's how it works.  It's achieving the maximum by using the minimum. Why create a shape with ten sides, when one with six will do?  Why build ten-thousand square feet when you need only five-hundred?  The worst of design is found when we adopt an attitude of doing for doing’s sake; when we think we should just because we can.

I am a licensed Architect in multiple states and an enthusiast of all things designed.  I've served as a Senior Designer and Project Architect for global design firm Gensler since 2010 and have worked across a variety of practice areas at scales ranging from object to airport.

All images are copyright Geoffrey Diamond, unless noted otherwise. All rights reserved.