Cadillac Image Evolution

In 2017, Gensler was selected to develop a new dealership image to accompany Cadillac’s refreshed product offerings. Currently being deployed across the globe, the Cadillac Image Evolution program employs a bold, modern aesthetic that stands in stark contrast to the luxury brand’s past retail stores. Gone are the limestone palette, exaggerated cornices and traditional entry towers - giving way to crisp, modern materials and geometry evocative of the “bone lines” found in the design of vehicles throughout the world.